Who is Object Theory?

Object Theory was formed with one simple mission in mind: to be your trusted partner for enterprise mixed reality solutions.

Object Theory launched in 2015 as the world’s first Microsoft HoloLens & Windows Mixed Reality company, and we’ve been a member of the Microsoft Mixed Reality Partner Program (MRPP) since early 2016. We now embrace all MR/AR/VR devices relevant to your needs. We are a team of talented developers, designers, and innovators based in Portland, Oregon, USA, serving clients globally. Michael Hoffman, Founding Partner at Object Theory, was a Principal Technical Lead on the original Microsoft HoloLens enterprise application team. Our clients benefit from his expertise in how to deliver business value with mixed reality. We truly believe that mixed reality will transform the way we work, learn, and play.

The company has been recognized for being an early pioneer in mixed reality. We are recognized as industry experts and are regularly invited to speak at various industry events. Fast Company magazine named the company as one of the "Most Innovative AR/VR Companies”, Software Development Times magazine called us "One of 17 Companies to Watch", and the analyst firm ABI Research added us to their "Hot Tech Innovators” list.


Microsoft selected Object Theory to be a partner in the Microsoft Mixed Reality Partner Program. The program connects prospective HoloLens and Windows Mixed Reality customers with trained solution providers, enabling them to develop great holographic content to help transform business.

This program allowed us to work directly with the Microsoft team on this incredible platform, gaining first-hand knowledge of what it takes to create great mixed reality experiences that provide tangible business value. And, with one of our founders having been part of the HoloLens team at Microsoft prior to forming Object Theory, we’ve had a unique perspective on the capabilities of HoloLens before it was launched publicly. 

Meet our founders

Michael Hoffman 

Michael Hoffman leads technical strategy and engineering for Object Theory, serving as lead architect and technical visioneer on all client engagements. He has been recognized as an industry expert and has been invited to speak over a dozen times at industry events. Prior to Object Theory, Michael led the creation of showcase experiences for Microsoft HoloLens as a Principal Engineering Lead at Microsoft. Michael’s HoloLens work includes some of the remarkable demos created for Autodesk Fusion 360, Trimble, the JPL/NASA Curiosity Mars rover, and other undisclosed initiatives. Michael’s history also includes roles at Google and Nike Digital Sport, working on a number of high-profile projects. Michael is a startup veteran and has served as an executive-level leader at numerous startup ventures.

Raven Zachary 

Raven Zachary leads operations for Object Theory. Prior to founding Object Theory, he spent eight years in the mobile industry. He was the founder of iPhoneDevCamp, the largest iOS development conference outside of Apple’s own Worldwide Developers Conference. Raven was the director of the official Obama '08 for iPhone app for the Obama Campaign, which led to the formation of Small Society, a mobile application development company. He was responsible for launching mobile applications for Starbucks, Zipcar, Whole Foods Market, the Democratic Party, Amazon, and many other well-known brands. In 2012, he sold his company to Walmart, where he was responsible for the mobile product management team, launching a dozen mobile apps and mobile sites for the world’s largest company. Raven is a mentor in the Portland technology community and hosts the Portland HoloLens MeetUp.


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