Who is Object Theory?

We are a team of talented technicians, designers, and innovators based in Portland, Oregon, serving clients globally. We were founded by Michael Hoffman and Raven Zachary in July 2015, to help organizations design, develop, and launch mixed reality applications for Microsoft HoloLens and Windows Holographic. We truly believe that mixed reality will transform the way we work, live, and play.

As the world’s first HoloLens company, Object Theory has already been recognized for being an early pioneer in Mixed Reality. Fast Company magazine named us one of the "Most Innovative AR/VR Companies, Software Development Times magazine called us "One of 17 Companies to Watch", and ABI Research added us to their "Hot Tech Innovators” list. We are a small, nimble agency that is growing to accomodate increasing demand for high quality HoloLens and Windows Holographic applications.

Michael Hoffman

Founding Partner

Raven Zachary

Founding Partner

Amy Hillman

Creative Director

Caleb Cannon

Senior Developer

Lane Gresham

Senior Developer

Dustin Maertz

3D Artist

Bret Alfieri

Senior Developer

Ally Cappiello

UX Designer/Producer

About our founders

Michael Hoffman leads technical strategy and engineering for Object Theory, serving as lead architect and technical visioneer on all client engagements. Prior to Object Theory, Michael led the creation of showcase experiences for Microsoft HoloLens as a Principal Engineering Lead in Microsoft Studios. Michael’s Microsoft HoloLens work includes some of the remarkable demos created for Autodesk Fusion 360, Trimble, the JPL/NASA Curiosity Mars rover, and other undisclosed initiatives. Michael’s history also includes stints at Google/YouTube and Nike Digital Sport, working on a number of high profile projects. Michael is a startup veteran and has served as an executive-level leader at numerous startup ventures.

Raven Zachary leads operations, business development, and client relationships for Object Theory. Prior to founding Object Theory, he spent eight years in the mobile app industry. He was the founder of iPhoneDevCamp, the largest iOS development conference outside of Apple’s own Worldwide Developers Conference. Raven was the director of the official Obama '08 for iPhone app for the Obama Campaign, which lead to the formation of Small Society, a mobile application development company. He was responsible for launching mobile applications for Starbucks, Zipcar, Whole Foods Market, the Democratic Party, Amazon, and many other well-known brands. In 2012, he sold his company to Walmart, where he was responsible for the mobile product management team, launching a dozen mobile apps and mobile sites for the world’s largest company. Raven is a mentor in the Portland technology community and hosts the Portland HoloLens MeetUp.

©2015-2017 Object Theory LLC. All rights reserved.
HoloLens and Windows are trademarks of Microsoft Corporation. All other trademarks belong to their respective owners.